Payday Power: 45 Under-£100 Buys That Look Extra Expensive

From ASOS to Zara and back again.

What to buy under £100? It's a question we often get asked, especially around payday. You want to allow yourself a splurge without being silly, but then that kind of pressure can lead to either purchasing something entirely useless on a whim or not getting anything at all (sacrilege!). So, this is where we step in to offer up a bit of guidance.

There are no set rules about which items work under this price point and which items don't, it's more about cherry-picking clever pieces that look expensive even if they really aren't. A statement accessory can be worn a million ways, but it also well worth considering elevated, updated staples—like a great camel-coloured jumper to replace all of the worn-out knits from last year or a pair of cord trousers that are on-trend now and will always come back into fashion in the future.

We trawled the stores so you don't have to, uncovering the most expensive-looking, affordable pieces you can snap up from ASOS to Zara, Arket to WarehouseGo through the gallery to shop the best under-£100 items from each of your favourite stores.

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