The 4 Golden Rules of Shopping ASOS Curve, According to Those in the Know

Get your hands on the best stuff.

ASOS is groundbreaking for many reasons. For starters, it revolutionised the way we shop for affordable pieces online. It’s also given us incredible access to more vintage and niche brands we might not have seen otherwise. Back in 2010, the brand launched its own plus-size range, Curve, amid demand for bigger sizes.

ASOS Insider and Curve expert Sophia (left) should be on your Instagram follow list in 2018.
This is too beautiful for words.
We need this teddy coat.
Wear with knee-high boots now and sandals come summer.
The sweetheart neckline on this top is so cute.
The cinching belt will be so flattering.
Wear this with a roll neck layered underneath.
A Parisian classic.
Christmas party, here we come.
Seriously statement and so on-trend.
This will look good with everything from ripped jeans to midi dresses.
A solid wardrobe staple.
This'll add some glam to your day look.
Gotta love a good dose of retro florals.
A staple you'll buy on repeat.
Yes, yes, and more yes.

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