Ever since H&M group-owned Arket opened its flagship on Regent Street in London last year I have become a regular—and that's saying something in an age where most commonly shop online. From the simple, clean store layout to the colour co-ordinated racks of clothing, I love how it feels like a high-end boutique rather than a chain. With its philosophy of creating well-made, durable products Arket sets itself apart from its high-street counterparts. Rather than focusing on copying runway trends, the brand focuses on a range of key styles which are reworked in different cuts and materials every season. From wool suits to the perfect jeans (honesty the only pair I ever wear), their twist on a classic women’s wardrobe appeals to many and seems to transcend age and style. Even the grey-tone changing rooms are well-designed and worth hanging out in.
With so many great pieces to choose from it’s hard to pick the best investment pieces for the season. Luckily for you, we made a roundup of the best Arket winter pieces we’ve seen so far, so you can simply start shopping—whether it's in-person or via their online store.
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