The #1 High-Street Shop for People Who Only Do Chic

Shopping by colour is a revelation.

Ever since H&M group-owned Arket opened its flagship on Regent Street in London last year I have become a regular—and that's saying something in an age where most commonly shop online. From the simple, clean store layout to the colour co-ordinated racks of clothing, I love how it feels like a high-end boutique rather than a chain. With its philosophy of creating well-made, durable products Arket sets itself apart from its high-street counterparts. Rather than focusing on copying runway trends, the brand focuses on a range of key styles which are reworked in different cuts and materials every season. From wool suits to the perfect jeans (honesty the only pair I ever wear), their twist on a classic women’s wardrobe appeals to many and seems to transcend age and style. Even the grey-tone changing rooms are well-designed and worth hanging out in.

With so many great pieces to choose from it’s hard to pick the best investment pieces for the season. Luckily for you, we made a roundup of the best Arket winter pieces we’ve seen so far, so you can simply start shopping—whether it's in-person or via their online store.

Who doesn't need a perfect pair of jeans? I swear by the below styles from Arket. They're comfortable, don't stretch, and keep their colour, no matter how often you wash them. Mel's pair work 365 days of the year.
With a wide array of styles and washes and classic cuts there's one to love for everyone. This cropped pair on Ume look particularly timeless with a blazer and white tee.
Arket's plain midi skirts are quite a rarity—most other affordable skirts are printed or more trend-led. They can act as stable pillar of anyone's wardrobe for quite some time, and can be adapted to suit, like Didem's more current addition of a teddy bear jacket and beaded bag.
Elisa proves black and brown do work together, choosing Arket's wrap skirt as a neutral winner to summer-to-autumn dressing.
This one comes with a matching blazer!
We've seen some great layering inspiration on Instagram over the past couple of weeks—with many of the best looks including a well-cut button-down shirt.This Arket-shirt look from Debora has so many ideas in one outfit. 
Enjoying this play on texture from Anne-Miek.
Suiting is one of Arket's main strengths. Go for comfort and coolness by opting for a oversized silhouette, like Catherine Marie, pictured in navy Arket tailoring.
Giving a smart suit an unexpected makeover with chunky-soled sneakers, Frederique has inspired us to rethink the styling of this classic.
Next up, the best Zara items of 2018.

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