6 Niche Brands We're Secretly Shopping on ASOS

Including a Scandi staple.

Everyone has their own shopping hacks when it comes to finding the best pieces on ASOS because let's be honest: It's physically impossible to trawl through thousands of products (the current "new-in" total sits at 3084 items) without going a little insane. It's all about clever search terms, quick shortcuts and knowing where to find the best edits. One of our favourite ways to cherry-pick the coolest items is finding the niche brands that are sometimes lost amongst the fashion heavyweights. Once you've identified your faves, you're left with a much tighter edit of stylish pieces, and suddenly the site feels more like a small fashion boutique from which to discover hidden gems (and which has a super-easy returns policy). Win-win.

But how do you find these brands? We hear your cry. Well, that's where we come in. We harnessed our extensive shopping knowledge and came up with a shortlist of the brands we've recently found on the site. Hopefully, our edit will help you discover those lesser-trodden corners of ASOS and nab the pieces that no one else knows about. From Gestuz's Scandi staples to DL1961's really fantastic denim, we have a feeling you're going to love what we've found. Scroll down to see and shop our picks.

Hanna Stefansson styles her Gestuz leather trousers with tonal pieces, including a checked blazer and camel-coloured scarf.
Now this is how you do sequins in the daytime. Sara Brown makes it look so easy with a statement knit and ankle boots.
Sister Jane's pink striped suit looks impossibly cool with a pair of platforms and a slogan tee. Good work Megan. Scroll down to shop our edit of the best secret brands on ASOS.

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