What to buy now? It's a question that's most succinctly answered right here on a daily/monthly/hourly basis thanks to the extensive shopping knowledge of team Who What Wear UK. However, at the beginning of each week, we're bringing you a concise and covetable edit of the newest best items to buy. These standout pieces are chosen from the new-in sections of our favourite brands and e-commerce sites and feature the kinds of items that you'll miss if you blink. We're your all-seeing eyes, ensuring the best of the best can stand a chance of getting into your wardrobe.
Like so many other modern women, you shop high street to high fashion, extravagant to basic, outré to simple to find the coolest items. Some weeks you'll be spontaneous and give yourself a pat on the back with a hot-ticket item that makes your heart skip a beat (and your wallet feel lighter). Other weeks you'll look for ways to easily and quickly update and refresh the pillars of your closets—from work to party and back again. Whatever you're in the market to buy now, we promise we'll have it covered. So if you want to know what to buy now, scroll through the gallery below.
This week, it's all about cementing some winter basics (like knitwear or a pair of black boots) and a new version of a sold-out H&M dress…
This week, the doors to an alluring shop in Toronto’s Summerhill neighborhood swung wide open, welcoming customers, new and long-standing, to peruse its selection of blazers, jackets and other impeccably-tailored wardrobe staples. Women’s ready-
Unlike most high school students, Maddy Perez isn’t on a mission to find herself. She knows who she is and is simply waiting for everyone else to catch up. As the bonafide It Girl on HBO’s Euphoria, her style is the most recognizable and easy
Without sounding too much like a cliché, Stephanie Sonya Ibbitson’s whole life has been leading to the creation of her accessories brand Sonya Lee. “I’ve been gathering my skill set since childhood, and it’s all culminated into this,” the