There's no denying the internet has completely changed the way we shop—especially where fashion is concerned. If you're time-poor, you can now stock up on everything from party dresses to new jeans from the comfort of your sofa, seat on the train or gym mat (and let's face it—sometimes we spend more time scrolling than crunching).
However, this is both a blessing and a curse. Convenient it may be, but at the same time, we often miss the rush of finding something fabulous and making a real-life purchase.
Call us old-school, but the mere thought of picking up all the essentials (and then some incredible wardrobe options to boot) in one fell swoop from a supermarket is frightful. It's enough to make a stylist come out in hives. That is until we started noticing friends and colleagues wearing great knitwear and smart outerwear from Tu at Sainsbury's or George at Asda that we didn't know what we were missing.
Just a few years ago, customization in the beauty industry was hardly the requirement it is now. Today, it’s something most up-and-coming brands automatically offer, like haircare brand Function of Beauty, which lets you customize haircare product