Egypt Could Be the New Sweden for Up-and-Coming Fashion Brands

One major influencer has the proof.

While the mercury might be plummeting in London, you can’t help but be transported to warmer climes when browsing Soraya Bakhtiar’s edit of Egyptian designers for Parisian boutique Maison Pyramide. After planning a trip to Cairo, Soraya took the opportunity to become acquainted with the local fashion talent in the capital, and in turn, offer up-and-coming brands a platform from which to address a global audience.

The result is an eclectic collection of labels, that range from Okhtein’s “go with everything” bags to elegant pieces from The King’s Mother. We spoke to Soraya to find out what she learnt from her visit and get the intel on the hot young things making their mark in the Egyptian market. Scroll down to see what she said and discover her favourite pieces.

Top: Gazelle; Shoes: ZYNE; Jewellery: Jude Benhalim Jewelry
Top: The King’s Mother; Shoes: ZYNE; Jewelry: Lako Bukia; Bag: Okhtein
Top: Camicie; Shoes: Dou By Misura; Jewellery: Jude Benhalim Jewelry
This will work for every occasion. 
We love the quirky collar on this leather jacket.
Perfect for a party.
Everyone needs a pink jumper this winter.
Turn heads in this tulle showstopper.
A classic season after season.
Wear these sequin trousers with heels and a white tee for dance floor–ready cool.
Chic wedding gown anyone?
This will look chic with a white shirt.
This ruffled dress feels very Beyoncé.
Belt bags are still going strong.
A dream for a black-tie event.
This was made to be worn with an LBD.
Princess style just got a fashionable update.

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