Sofia Vergara Models for Stella McCartney’s 2018 Breast Cancer Awareness Campaign
View this post on Instagram @SofiaVergara shows her support in our annual #BreastCancerAwareness campaign, wearing the “Rose Romancing” lingerie set to serve as a reminder to keep healthy and get checked regularly. The campaign launches to
British fashion designer Stella McCartney announced on Monday this year’s Breast Cancer Awareness campaign, featuring Colombian-American actress Sofia Vergara in pink lace lingerie called “Rose Romancing.”
The 47-year-old designer’s eponymous brand chose Vergara as this year’s model to underscore the fact that Latin women are at a disadvantage because they lack access to health care that other ethnicities in the U.S. are more able to receive. “Each and every person, regardless of where they live, what they look like, or what they believe in, can be affected and deserves access to preventative education, holistic support, and advanced breast cancer care,” says the Instagram post.
Moreover, the campaign hopes that the lingerie set will serve as a reminder to women to have their health checked on the regular. “In 2018, over 266,000 new cases of invasive breast cancer are expected to be diagnosed in women and men,” the post says. “Nearly 41,000 women are expected to die in 2018 from breast cancer, though there has been a decrease in death rates since 1989.”
Every October, brands start rolling out their pink ribboned products, promising anywhere from 5 to 100 percent of proceeds to breast cancer research, education and patients. There’s pink phone chargers, pink purses, pink oven mitts—at one point,