ASOS is in some ways like Instagram—we go on there to look at one thing in particular and next thing we know we’re on our partner’s, ex girlfriend’s sister’s dog’s page wondering how the hell we got there. What we’re trying to say is that you can quite easily get sucked in to trawling though pages you didn’t mean to go on. So, instead of clicking to try and find "the one"—we mean dream jeans, of course—and ending up looking at animal print boots or browsing (read: buying) your new season coat, we’ve made an edit of the best jeans out there to suit budget, body shapes and most importantly, busy girls - because, lets face it (in-between looking at the dog pictures) we're all exactly that.
We've been in touch with the ASOS team and they've given us a heads up on all the must-have styles everyone should own (including the ones that sold over 73,000 pairs last year). And while some of these may update your autumn capsules with a refresh of classic mom jeans or the ideal pair of skinny fits, others may tick of this season’s key trends from animal prints to checks. Forget having to order 7 pairs, trying on said pairs and then having to return the lot—we can almost guarantee you won’t need your free ASOS returns label for these denim heroes.
"This story is a cross cultural exploration, a journey from West to East as I discover the various iterations of feminism and femininity.”
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Over the last year Deciem has built up something of a cult following and the Toronto-based company has exploded globally, opening up stores in major cities like New York, London and Amsterdam. They’re most known for their super affordable skincare