Wasn’t life simpler before the dawn of social media? No waking up in a cold sweat after a night out to scan Facebook for toe-curling photos to untag. No unsolicited pictures on Snapchat. And no worrying about having to beg, borrow or steal a different dress for the 10 weddings you’re attending this summer thanks to Instagram. First-world problems these might be, but when the minutiae of every outfit are catalogued on Stories, it’s no wonder it pains us to rewear our clothes. But should it?