Wasn’t life simpler before the dawn of social media? No waking up in a cold sweat after a night out to scan Facebook for toe-curling photos to untag. No unsolicited pictures on Snapchat. And no worrying about having to beg, borrow or steal a different dress for the 10 weddings you’re attending this summer thanks to Instagram. First-world problems these might be, but when the minutiae of every outfit are catalogued on Stories, it’s no wonder it pains us to rewear our clothes. But should it?
Over the last year Deciem has built up something of a cult following and the Toronto-based company has exploded globally, opening up stores in major cities like New York, London and Amsterdam. They’re most known for their super affordable skincare