We have a lot to thank Scandinavia for when it comes to design. Sweden gave us Acne Studios, H&M, COS and IKEA. Denmark brought us Ganni, Stine Goya, Day Birger et Mikkelsen… the list goes on and on. But alongside an appreciation for the region's retail highlights, we have to admit that every time Copenhagen or Stockholm hosts a fashion week, we can't wait to see what its attendees will be wearing.
Because rather than being characterised by the minimalistic styling that this area of northern Europe is renowned for, its snappiest dressers throw together the most eclectic of outfits. Sure, the people whose style we love to watch like to champion homegrown labels, but they're happy to throw a little Balenciaga into the mix too. They're not afraid of directional accessories and new silhouettes, making their looks some of the most inspiring out there.
What's great is that thanks to these girls being prolific Instagrammers, there's no requirement to wait six months for inspiration from their catwalk show circuit. With this in mind, we've tracked down some key formulas to inspire your next look. Scroll down for a slice of Scandi outfit excellence.
Spritz a fine mist of Chanel No. 5 and you won’t be reminded of a flower. Launched in 1921, the fragrance famously doesn’t evoke one. Rather, one might say it smells like abstract art — a composition beyond nature, a rebellion against the demu
Diesel launches its first all-gender fragrance Wearing a signature scent is comparable to putting on your favourite pair of jeans; it just feels right. And let’s be honest: No one knows denim quite like Glenn Martens, Diesel’s creative director.