The Coolest New Brands I Found on Instagram This Month

Be the first to buy these key pieces.

In my role as associate social media editor for Who What Wear UK, I spend a lot of time on the internet. A ton of that time is spent on Instagram, which means I stumble across new brands around the world nearly every day. So it felt natural to start a monthly column that will bring you new brands and designers to discover, support and love before they get big—and it's also a chance to find unique pieces to wear so you stick out from the crowd. See my latest finds below.

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