This French Outfit Is Crazy Popular on Pinterest Every Day

Let's decode it.

Instagram is where the crazy fashion lives: the madder the better, according to likes. But Pinterest, well, Pinterest is where you're more likely to find out how to build a capsule wardrobe and pull together outfits that work IRL, 24/7. It's also where we often turn for French style inspiration, and it would appear we aren't alone. In fact, one particular Pin of ours over on Who What Wear UK's French Fashion board is proving to be endlessly popular. With 7000 repins, there's something undeniably alluring about it, but what is it?

The picture dates back to May when I commissioned Brit girl turned Paris resident, Marissa Cox of Rue Rodier. She shared the lessons learnt when she took the leap from London to the City of Lights, using her perfectly pretty imagery to explain each style development. See the image below, our theory on why it's so loved, plus more outfits and shopping picks to emulate her classic look.

Style Notes: Here's Cox wearing another billowing shirt, only this time with white jeans and black sandals. This formula works no matter what.
Cat-eye sunglasses are a French-girl staple.
Style Notes: White accessories are one of the easiest ways to uplift your day-to-day outfits.
Danse Lente's little white bags are a fashion favourite.
Style Notes: For a more wintry take on the combination, try a roll-neck with a blazer and flat, sensible boots.
Mango may be Spanish, but this jacket is so French.
Style Notes: Thrown on a trench coat and you have a perfectly autumnal Parisian vibe.
It's always clever to buy an expensive trench on sale.
Style Notes: The flowers are back again, but there's a twist or two in Marissa's ensemble. We love her gold pumps and utility-style bomber jacket.
Style Notes: Cropped, high-waisted jeans can also work with ankle boots and a long-line jacket.
Borg jackets are big business right now.
Style Notes: Some more unusual accessories will always bring a classic white top-and-jeans combination into the here and now.
A very sophisticated thing to own.
Style Notes: If there was ever anyone to persuade you into streamlining your wardrobe, it's Marissa. The endless concoctions she creates with the same pieces.
Because the look wouldn't be complete without it.

Next up, the cult buys of fashion month.

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