Here at Who What Wear UK, we're all about delivering the latest and greatest shopping edits, as approved by our team. That's why we've created this offshoot shopping column as part of our We Try Before You Buy franchise, in which I'll be heading to all your favourite stores to test out new-in pieces IRL. From summer dresses to intriguing brands, prepare for changing room selfies aplenty. Is there something you'd like me to cover? Make sure to tweet or message me via Instagram for requests.
I can safely say that I have an embarrassingly comprehensive knowledge of Oxford Street's changing rooms (Arket's have nice lighting and are roomy while & Other Stories' are always super clean, but that's a separate story). It's always interesting to compare the IRL experience of a store to its digital platforms. Generally they're consistent in terms of aesthetic, but sometimes there's a bit of a disconnect.
This is what motivated my shopping subject this week. After a quick office survey, it occurred to me that many of my colleagues loved Mango's online offering of grown-up, stylish pieces. However, some found that the slick experience you receive virtually doesn't always match up to the IRL one. As someone who's up for a challenge, I decided to make a trip to the brand's Oxford Street branches to do a bit of shopping-based investigation.
My findings were that it's best to discover the pieces you love on the website first. Then when you're in a store, ask an assistant for help finding them. Those expensive-looking gems are there, but they're probably hidden amongst other products. Also, take a look at the "last chance to buy" rail because this essentially acts as a ready-made edit of the most popular products around right now. Lastly, a quick changing room tip for the Oxford Street branch (the one next to Gap): Forgo the second-floor women's changing rooms and instead make your way to the top floor (next to the outlet), where there are rarely any queues. You're welcome.
Hopefully these tips will help you have a more happy and productive Mango shopping experience, because once you get to the good stuff, the autumn collection is so chic. It's definitely up there as one of my favourite high-street collections this season: Think powder-blue suits, gorgeous checked brown coats and butter-soft leather separates. Mango's nailed its autumn colour palette. Scroll down to see my pick of the best new-season pieces.