Microtrends are often an offshoot of defining looks from the runways. After a few months of percolating and being adopted early by fashion enthusiasts, the eagle-eyed can start to see key buys emerging. What's more, they're often easier to weave into our daily looks without resulting in side-eye from passersby in the street.
Take animal print, for example. It's undoubtedly one of autumn's frontrunners (showcased at Dolce & Gabbana, Givenchy and Halpern in the most delightfully extravagant ways), but you may find that in reality, wearing it head to toe isn't the simplest option. Instead, we'll likely turn to hero pieces like a coat, skirt, or a jumper.
Another example of a microtrend that came to life this past summer via street style and social media was Réalisation's leopard-print skirt. Why did it become so popular? Because it's a game-changing item we can style with T-shirts and our go-to shoes.
In addition to reflecting the top trends, you'll also find that microtrends are often more affordable (win) and more likely to garner a nod from those in-the-know (double win). Keep scrolling to discover and shop the microtrends dominating autumn/winter 2018.
After losing 180 million euros in 2017, Benetton has appointed Jean-Charles de Castelbajac as the new creative director of the company’s men’s and women’s divisions.
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