At Who What Wear UK, our editors are clearly just as obsessed with Zara as our readers are. Although sometimes we don't want to own the exact same items as our friends and co-workers. While you might consider yourself a British high-street expert (and can differentiate Warehouse from River Island any day), there are a number of lesser-known brands with similar price points that perhaps you haven't have heard of yet.
Uterqüe has long been our favourite online destination for pieces you won't see everyone else wearing, and our editors wish they could keep Scandinavian brand Weekday and Singaporean accessories label Charles & Keith a secret. Last year also saw the launch of another affordable brand, Kitri, which creates expensive-looking tailoring and shirts. So if you need a change from Zara, consider this your essential payday shopping list. Scroll below to shop our edit of the four best high-street labels you might not have heard of yet.
It’s October 17th, which means that as of today, Canada has become the second country in the world to legalize recreational marijuana use, after Uruguay. And what better way to celebrate than by taking a wee toke? No matter whether you’re a teet
In our Winter issue, FASHION editors rounded up the 100 people, products and experiences we predict will blow up in 2019. It’s our inaugural Hot 100 Fuse List. From the food you’ll be craving, to the new designers and destinations you’l
Olympic figure skater (and national treasure) Tessa Virtue embarked on an ambitious media tour following the 2018 Winter Olympics, which also landed her two major sponsorships (with Nivea and Adidas). And during her time in the spotlight, one thing