This Urban Outfitters Item is On-Track to Sell-Out Before it Even Goes Live

It's breaking records left, right and centre.

Thanks to Instagram, it doesn't take much for an item to generate shopping hype these days. From next-gen It skirts to the bag on every influencer's arm, all brands need are a few posts and boom—it's a sellout.

So when an item has zero social-media presence, it makes it all the more impressive when it reaches cult status. Do you know what makes it even more impressive? When it's not even available to buy yet.

That's the case when it comes to Urban Outfitters's latest must-have, which is breaking records (even though you can't buy it yet). It all started when we spotted this incredible pink denim boilersuit online from the retailer. In fact, Urban Outfitters is accepting preorders for it before it goes on sale on 23 October. After the success of Ganni and ASOS's respective fuchsia all-in-ones, it was a smart move on Urban Outfitters' part. However, it seems even the buyers we're prepared for the shopping urges it would instil.

The subtle snake print is directional but not OTT. 
Make florals work for winter by investing in dresses with a dark base colour. 
We gave you a heads-up on borg jackets a few weeks back, and this is easily one of the best we've seen.
Work, weekend and everything in-between, this cardigan will fast become your go-to cover-up.
We've seen a lot of gorgeous satin skirts this season, but none in this rich emerald hue. 
Shell jewellery was the bijoux of note this summer, but in heavy metal, it's perfect for autumn too.
Tuck into checked miniskirts or white jeans for a cool contrast. 
This blouse is giving off major Isabel Marant vibes.
Straight cut and ankle-grazing. These jeans are near perfection.
Elevate your leather collection with a coloured biker skirt. 
Leopard print goes next-level thanks to the use of edgy mesh on this midi dress.

As obsessed with all-in-ones as we are? Why not consider a jumpsuit for party season?

Opening Image: @isabellath

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