There is an endless stream of coffee places, bagel shops and pizza places that call themselves the 'best in the world' — and usually this self-appointed title is quite the stretch. So when I got an email claiming that a pair of new trainers were 'the most comfortable in the world' I thought it was almost certainly going to be a similarly empty claim. My feet are like tissue paper — it takes me weeks to break in any shoes (I have got blisters from sheepskin slippers before) and my feet are always covered in strategically placed Compeeds. I wore Allbird's Wool Runners for two days, with no socks on — a reckless decision which would usually leave me with injuries that look like I've gone wild with the Halloween makeup.
These are the first pair of shoes in 29 years that I haven't had to wear in. They feel like clouds. Allbirds is so confident in their comfort claim, that if you wear them for 30 days and don't love them you can give them back. These are in every way a practical shoe — they are minimal and have no obvious logos. They are the perfect chuck-on shoe for commuting or running errands — they are never going to be something you'll see in hundreds of shoefies.
Think of all the terms that have cropped up over the past several decades or so to describe the environmental movement. Reduce, reuse, recycle. Low footprint. Zero footprint. Zero waste. Going green. (NB: not the same as “going clear.”) Eco-frie