We’ve been talking about Kylie Jenner‘s Lip Kits since November 2015, when the first three shades, Dolce K, True Brown K and Candy K (as if you needed that refresher) came out. Let that sink in. It’s insane if you really think about it, because contrary to what many seem to believe, she is not the first to create these colours. Like, not at all. Not even close.
As she told Paper Magazine in her cover story, she started her Lip Kits because of everyone’s obsession with the lip colour she’d been wearing before their release—“Spice” by M.A.C. Not a custom colour blend that she made in her bathroom. Just one of the most popular lip colours of the ’90s, actually.
“I didn’t see one other girl wearing nude lipstick — I didn’t even care about the lipstick, I just wanted my lips to be bigger — and then I started seeing a bunch of girls wearing nude lipstick,” she told Paper. “I was going to MAC and Sephora and I’d try to buy my lipstick and the girls working there would be like, “Kylie, everyone comes in asking what color you use. Everything’s sold out — I’m sorry!” They were like, “These people should be paying you! Everyone comes in and asks for your color.” And then the Kylie Jenner makeup tutorials started coming and it became a big thing. I feel like that’s when I really realized.”
Just to clarify, this is not meant to throw shade at Kylie. In fact, I seriously respect the Kardashian-Jenners and what they’ve built—particularly Kim and Kylie. And for those of you who just rolled your eyes because you think they “have no job or talent,” a quick reminder that marketing is a talent (and uh, a career), and no one markets themselves better than these guys.
So yes, I do certainly believe that Kylie Jenner is the reason we’re seeing so many girls wearing brown and nude lipstick shades, and why so many brands are releasing massive selections of matte liquid lipsticks in those colours. For what it’s worth, I also believe that Kim Kardashian is the reason you’re wearing nude pencil skirts with matching crop tops. However, I think it’s wrong to credit Kylie with creating these shades.
To give credit where credit’s due, and because Kylie’s Lip Kits sell out so fast so you may not get your hands on one, like, ever, we’ve rounded up the best dupes for every colour below.