Los Angeles–based fashion e-tailer Fashion Nova launched in 2013, but anyone who's on social media can attest to the fact this brand has been blowing up on Instagram over the past year—so much so that it's recently become the most searched-for fashion brand on Google.
You might recognise Fashion Nova thanks to the ever-trending Cardi B, who will be launching a collaboration with the brand this autumn. Not only has the rapper spoken on multiple occasions about her longstanding love for FN, but she also regularly posts about it on her IG feed. She even featured the brand in her music video for "Bartier Cardi."
A video of Cardi posted to her Instagram whilst wearing a pair of Fashion Nova jeans has garnered more than 8.5 million views. In the video, Cardi says, "Wanna know how rich people like me stay rich? By staying on a budget. These pants right here are Fashion Nova." Marketing gold.