In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced contemporary designer market to become more and more lucrative. Take Ganni's street style–worthy mohair jumpers, or Rixo's printed dresses (aka the unofficial uniform of the best-dressed wedding guests). These £200-something labels are a great way to invest in quality, durable pieces. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada. Here at Who What Wear UK, it's our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the mid-priced labels to note ahead of payday. Scroll through the gallery below to discover ten of our favourite affordable designer labels.
We’ve been talking about Kylie Jenner‘s Lip Kits since November 2015, when the first three shades, Dolce K, True Brown K and Candy K (as if you needed that refresher) came out. Let that sink in. It’s insane if you really think about it, becaus