Earlier this year, I discovered a Zara-like high-street brand I had never heard of before, and within 24 hours of finding it, our office had placed a bulk order. Sweden's Gina Tricot was founded in 1997 and has over 180 stores, but it's relatively unknown here in the UK. However, thanks to the Scandi Instagram set, I think that's about to change.
It girls Hanna Stefansson and Emili Sindlev are big fans of Gina Tricot, and it's the designer's pastel suits, square-neckline tops and pink midi dresses are what caught my attention. The good news? The brand's pricing is really sharp—in fact, everything on my wish list is under £50. Like any more affordable brand though, it's all about sifting the wheat from the chaff, which is why we've trawled through countless pages of product to bring you the very best bits.
Keep scrolling to see how some of our favourite influencers are wearing Gina Tricot, and then and shop the best pieces available now.
When HBO announced the premiere date for Game of Thrones Season 7, they invited fans to watch a live-stream of melting ice. It took two failed videos, a team of fire throwers, and over an hour for the date to ultimately be unveiled—and still, 3.2