It’s almost hard to believe that Charlize Theron first signed with Christian Dior back in 2004. Now, 18 years on, she is still fronting the label’s iconic J’adore fragrance campaigns. To coincide with the release of the new J’adore Absolu scent, the American actress is welcomed back with open arms by our forum members. Everyone’s favorite Dior brand ambassador was directed by Romain Gavras in the powerful and hypnotizing commercial while also captivating in a gold Maria Grazia Chiuri creation for the accompanying print campaign (below).
Needless to say, members of our forums were sold on Charlize’s return. “Jesus, who needs a model when you have Charlize? Her presence is astounding,” Benn98 said.
“MAGNIFICENT. Charlize really embodies this brand’s luxury and glamour in a way that, truly, nobody else does I think. The Carmen Kass print campaign is iconic, no doubt. But please go back and re-watch the commercial, this one blows it entirely out of the water,” said happycanadian.
“The J’adore campaigns have long since taken over from YSL’s Opium as an instantly recognizable statement about a woman with a sense of sensuality and no shame about expressing it,” tigerrouge noted.
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“Charlize really is the Dior woman. She’s glamorous, powerful, sexy and strong. She embodies the ideal woman who wears J’adore and those who wanted to embrace their femininity in their own way wearing a Dior outfit,” voiced TaylorBinque.
Vogue28 shared the same sentiments: “It’s a winning formula which works each and every time, and I don’t blame Dior whatsoever for not replacing Charlize Theron as the face of the J’adore fragrance. She’s just so radiant and captivating in the new commercial, far beyond Jennifer Lawrence’s reach (and makes the recent Joy campaign look pathetic),” he shared.
Gazebo described the campaign as “heavenly” and we couldn’t agree more.
Is Charlize the ultimate Dior woman? Share your thoughts on the newly unveiled campaign here.
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