Black Friday can be an assault on your email inbox, with every brand you've ever purchased from sending alert after alert about offers and promotions. It's enough to make you want a digital detox. So ahead of this week's Black Friday, which is taking place on Friday 23 November, we are explaining what Black Friday actually is and arming you with essential tips to help you find the best offers and avoid those traps in your inbox. Trust us—it is possible to have a civilised Black Friday. Keep scrolling for our guide for how to shop Black Friday like a fashion editor and our edit of the best deals.
It’s almost here! Halloween is only a few weeks away, so we assume you’ve started planning out your costume already; but if you haven’t, we’ve got the ultimate solution for you. For all the last-minute folk out there, may we kindly suggest t